When we think about buying tires for our vehicles, Michelin is one of the first brands that comes to mind. Known for its quality and commitment to excellence, this brand is a leading competitor in the tire manufacturing industry. However, many people are not aware of the milestones that this business reached or how it started in the first place. This is the story of tire manufacturer Michelin and how certain events led to the design of first-class products. Toyota entered Formula 1 in 2002 with Michelin tyres, and McLaren also signed the company. For 20 years, the Michelin Guide has been a freebie distributed by the company as a marketing gimmick. But in 1920, the company began charging seven francs for each guide, in part because tours were used for all sorts of other purposes, from workbench support to emergency toilet paper. Although the company has produced countless marketing campaigns, its most impactful and surprising campaign still underway today is the Michelin Guide. Founded in 1888 by Michelin brothers André (1853-1931) and Édouard (1859-1940), the company manufactured tires for bicycles and carriages before introducing tires for automobiles in the 1890s. To show that removable tires can be successfully used on motor vehicles, Michelins equipped a car with such tires, which were attached to the rims by screws, and drove it in 1895 in the Paris-Bordeaux road race. Although they didn`t win the race, they did spark public interest in pneumatic tires. Your company has become a major tyre manufacturer in Europe. In 1948, Michelin was the first company to introduce radial tires with steel belts.
After the 2005 United States Grand Prix debacle, in which Michelin did not allow the teams it supplied to race for safety reasons, Michelin`s share price fell 2.5% (although it recovered later that day). On June 28, Michelin announced that it would offer compensation to all racing fans who had purchased tickets for the Grand Prix. The company has committed to refund the price of all tickets for the race. In addition, it announced that it would provide 20,000 free tickets for the 2006 race to spectators who attended the event in 2005. The target group of the tyre is reflected in the company`s mascot, the Bibendum. Michelin was reorganized in 1951 as a holding company with interests in tires, other rubber products and synthetic rubber. After that, the company continued to grow and innovate in the space. And in 1898, they introduced the world to Bibendum, widely known as the Michelin Man. And over the years, Bibendum has undergone many changes as the core of Michelin`s marketing.
The company is also headquartered in Greenville, South Carolina, USA, under the name Michelin North America. They first produced in the city in 1975 before opening their headquarters a decade later.  Although the guide is now often regarded as the authoritative voice on food, the Michelin Guide was essentially created by a tire manufacturer as a marketing tactic for the sale of tires. Sounds strange? Not really, if you dive into the history of the Michelin company. In 1998, Michelin opened a new plant in South Carolina to produce earthmoving tires such as the 3.92-meter-high low-pressure tire, which can withstand loads of up to 600 tons. In the World Rally Championship, Michelin was the supplier to the works teams Audi, Citroën, Ford, Lancia, Mitsubishi, Peugeot, Toyota and Volkswagen. The Michelin Group brand, BFGoodrich, represented the brand in 2006 and 2007. The company was absent from 2008 to 2010 when Pirelli was hired as an official supplier, after which it returned to the series as an official supplier from 2011 to 2020 until Pirelli won the tender to become official supplier again from 2021. 1935: Michelin rescues the bankrupt car manufacturer Citroën and runs the company for the next 40 years. The company established its first foreign factory in Turin, Italy in 1906 and today operates facilities in a number of countries. Michelin was reorganized in 1951 as a holding company with interests in tires, other rubber products and synthetic rubber.
The company returned to Formula 1 in 2001 and supplied the Williams, Jaguar, Benetton (renamed Renault in 2002), Prost and Minardi teams. Toyota entered Formula 1 in 2002 with Michelin tyres, and McLaren also signed the company. Michelin tyres were not competitive at first, but in the 2005 season they were totally dominant. This was partly because the new regulations stipulated that the tyres had to last the entire race distance (and qualifying), and partly because only one top team (Ferrari) used Bridgestones and therefore had to do much of the development work. Michelin, on the other hand, had much more practice and race data provided by the largest number of teams using their tires. In the early 1900s, the first automobiles were still in their infancy. Most people haven`t thought about how to develop tires further. After inventing wider tires with increased stability, Michelin decided to manufacture products that would also benefit the automotive world.
This was a key moment in the history of the Michelin tyre manufacturer, as these tyres were among the fastest on the road in just four years. The company also publishes an international series of guides known as the Michelin Guide (English: Michelin Guide) and a series of road maps. The guides were initiated by André Michelin, whose goal was to promote car tourism and thus support his tire industry. The First Red Guide (1900), a travel guide in France, was a pocket-sized alphabetical list of French cities large enough to accommodate hotels and garages. It contained the prototypical notation symbols for which Michelin became famous; This now long list of symbols indicates the characteristics of the accommodation such as comfort (from luxurious comfort to modest comfort) and the presence of amenities such as swimming pools, gardens, tennis courts and air conditioning. The Red Guide also includes restaurant reviews, mentioning those that offer viable but reasonably priced meals, as well as a few (indicated by the presence of three stars) that «cook a special trip.» In 1957, the society began publishing red guides in other Western European countries, including travel guides for Spain and Portugal, Italy, Great Britain and Ireland, the Benelux countries (Belgium, the Netherlands and Luxembourg) and West Germany. The company established its first foreign factory in Turin, Italy in 1906 and today operates facilities in a number of countries.